I’m thrilled to share that my master’s thesis research has culminated in a scientific publication, “Exploring the Applications of Artificial Intelligence in Marketing: A Topic Modelling Analysis” in the Tourism & Management Studies Journal (2025). Being a co-author of this groundbreaking work is a milestone that I deeply cherish!
This research used Python and the Latent Dirichlet Allocation (LDA) algorithm, an unsupervised machine learning method, to analyze over 2,200 academic papers, uncovering key AI trends like Learning Models, NLP, and Consumer-Centric strategies.
💡 Impact:
Our findings emphasize how AI revolutionizes marketing, enhancing customer engagement, predictive analytics, and ethical AI adoption. From real-time consumer insights to shaping the future of personalized marketing, this study is a testament to the power of data-driven decision-making.
As a Data Engineer, this experience has reinforced my commitment to leveraging advanced data science tools for meaningful outcomes. I’m excited to continue exploring the intersection of AI, data engineering, and business innovation.
Check out the paper here: https://www.academia.edu/126854375/Exploring_the_Applications_of_Artificial_Intelligence_in_Marketing_A_Topic_Modelling_Analysis

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