“The first reason why startups fail is that they create something nobody wants.”


How many entrepreneurs have you met who were passionate about their solution or idea? During my entrepreneur path, I have met a lot of them… In reality, probably, I was one of them! And believe me, that is the first step to ignore feedback and create something that nobody wants. And if nobody wants. No one will buy it. And If nobody will buy it. You don’t have a business.

At this moment you might be wondering that “If I’m not in love with the solution or idea where do get my motivation?”. My answer is simple, just be in love with the problem.

This simple tactic will guide you through the validation process mitigating your risk and the risk of everybody around you.


Types of validation:

  • Observation
  • Interviews (Please don’t ask questions based on the future)
  • Surveys
  • A/B testing
  • MVP (Minimum Viable Product)
  • Money


Yes, Money! Someone paying the right price for your product is the ultimate form of validation. Because, It means there are people willing to pay for your product.

This validation process will help you understand the problem you want to solve and the target of your product. For that reason, my advice is for you to stop, listen and validate.

If you want to know more about how to validate your business, listen to my podcast in Portuguese “Como saber se a minha ideia de negócio vai resultar?” powered by Startup Portimão or contact me.

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